Complete responsibility for all internal agency controls and operations in main or branch office A senior officer of the company who reports to Executive Vice President or President on all administrative matters This position generally occupied by only one individual
The person at the dealership directly below the dealer principal This person manages all operations under the dealership make, on both the front end and the back end Sometimes the Dealer Principal takes on this responsibility (particularly at the Mom & Pop shops)
The GM is the boss He or She usually have come up from managing sales, and now are responsible for running the entire station The buck stops and them for all on air and sales issues