exploratory research teriminin İngilizce İngilizce sözlükte anlamı
Exploratory research is a type of research conducted because a problem has not been clearly defined. Exploratory research helps determine the best research design, data collection method and selection of subjects. Given its fundamental nature, exploratory research often concludes that a perceived problem does not actually exist
(Pazarlama) A marketing research for gathering preliminary information that will help define problems and suggest hypotheses