The manufacturer whose name is listed on the application to FDA for approval of a new drug In the case where the original manufacturer does not market the new drug, but licenses another company to exclusively market the product, the marketer is known as the innovator
Those consumers who are the first to adopt a product/service at the beginning of its lifecycle They are usually willing to pay a premium to have the benefit of being the first
An innovator is someone who introduces changes and new ideas. He is an innovator in this field. someone who introduces changes and new ideas
{i} one who innovates, one who makes changes, one who introduces new methods or procedures