Definition of viral marketing in English English dictionary
A technique aiming at reproducing "word of mouth", usually on the internet or by e-mail, for humorous, political or marketing purposes
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most common utilized transmission vehicles for viral messages include: pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission", including mobile devices
(Pazarlama) A marketing technique whereby information about a company's goods or services is passed electronically from one Internet user to another
Spreading a brand message using word of mouth from a few points of dissemination Typical techniques include using email messages, jokes, web addresses, film clips and games that get forwarded on electronically by recipients - The Chartered Institute of Marketing
Any advertising that propagates itself When Hotmail users send email, they unwittingly infect the recipient with the tagline at the bottom of the message
is a technique whereby users are encouraged to pass on messages, especially slogans or product recommendations, to friends and relatives
A self-propagating marketing technique in which the existence of a product or service is spread from person to person across the Internet, creating potentially exponential growth in the visibility of a company's marketing message Viral marketing can be propelled by "buzz" when individuals continually pass along the message to friends or it can actually be designed into a product or service, such as Hotmail which promotes its service and its own advertisers by inserting a message in every user's e-mail sent or received through its system
The use of a self-perpetuation mechanism, such as a referral or affiliate program, to grow a user base in a manner similar to the spread of a virus
a type of advertising used by Internet companies in which computer users receive and send out advertising messages or images through email without realizing that they are doing this
Viral marketing is the extremely powerful and unique ability of the Internet to build self-propagating visitor streams, bringing about exponential growth to a company's Web site This can consist of such things as affiliate programs, co-branding, link exchanges, e-mail campaigns, and off-line promotion
Any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect
A marketing concept that induces Internet users to pass on a marketing message to other users, thereby creating a potentially exponential growth in the message's visibility and effect Viral marketing is basically the Internet's equivalent of mouth-of-mouth advertising
The use of a self-perpetuation mechanism, such as a referral or affiliate program to serve messages to a user base in a manner similar to the spread of a virus
Creating a buzz so that users spread the information for you via word-of-mouth, email, or links on Blogs or websites
A marketing technique to create a slogan or campaign that is so well accepted that users pass its message to other users and increase its visibility and effect Virtual private network(VPN) A remote-access system in which users connect to an ISP or a private IP-based network and from there establish a secure connection with network servers via an encrypted tunnel Virtual reality (VR) Computer simulations that allow users to interact with 3D graphics Virus A malicious program, usually disguised as something benign, that replicates itself and may spread to other computers, potentially causing damage to a computer system by attaching to files, boot records or documents that use macros
Encouraging visitors to an online site to pass along a marketing message by providing an incentive for doing so
This is known as advertising and/or marketing technique that spreads like a virus by getting passed on from consumer to consumer and market to market (Examples: Hot Mail and Yahoo) Viral marketing techniques have the potential to start very small and grow to enormous proportions This is an effective online marketing technique because of the speed and efficiency of Internet communication
Any advertising that propagates itself When Hotmail users send e-mail, they unwittingly infect the recipient with the tagline at the bottom of the message
Spreading awareness of a product or service by individuals through an array of channels, including word-of-mouth, email and the Internet VolP (Voice Over IP): The sending and receiving of voice data over the Internet
A marketing strategy that encourages e-mail recipients to pass along messages to others in order to generate additional exposure
a strategy that relies on targeting specific Internet users with a given communication and relying on them to spread the word
The use of a self-perpetuation mechanism, such as a referral or affiliate program, to grow a user base in a manner similar to the spread of a virus Good viral marketing campaigns have extraordinary ROI
A new form of getting your business widely known via email, in which a newsletter or other informative email is forwarded around from person to person because they find it interesting