user segmentation

English - English

Definition of user segmentation in English English dictionary

(Reklam) Division of potential customers into market segments according to how and for what purpose they use a product. Do they use it for cleaning their teeth or for making cakes (baking powder)? For oiling their hair or for frying food? (True story concerning use of Brylcreem in Nigeria). As a decongestant chest rub or as an aphrodisiac? (True story concerning Ribby Rub in Caribbean)

Hyphenation

us·er seg·men·ta·tion

Turkish pronunciation

yuzır segmınteyşın

Pronunciation

/ˈyo͞ozər ˌsegmənˈtāsʜən/ /ˈjuːzɜr ˌsɛɡmənˈteɪʃən/