Upmarket products or services are expensive, of good quality, and intended to appeal to people in a high social class. Anne chose an upmarket agency aimed at professional people. restaurants which years ago weren't quite so upmarket as they are today. downmarket Upmarket is also an adverb. Japanese firms have moved steadily upmarket downmarket. designed for or used by people who have a lot of money downmarket
[ '&p ] (adverb.) before 12th century. partly from Middle English up upward, from Old English up; partly from Middle English uppe on high, from Old English; both akin to Old High German uf up and probably to Latin sub under, Greek hypo under, hyper over; more at OVER.