top of mind awareness

English - English

Definition of top of mind awareness in English English dictionary

The percent of respondents who, without prompting, name a specific brand or product first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days

Companies that are well known advertise heavily and have attention-getting ads that tend to receive the highest top of mind awareness scores in ad tracking studies.

Hyphenation

top of mind a·ware·ness

Turkish pronunciation

tôp ıv maynd ıwernıs

Pronunciation

/ˈtôp əv ˈmīnd əˈwernəs/ /ˈtɔːp əv ˈmaɪnd əˈwɛrnəs/