test market

English - Turkish

English - English

Definition of test market in English English dictionary: Trial market for a new product or service offer; Process of conducting a small-scale promotion or introduction of a good in order to gather information useful in a broader promotion or product introduction; - A consumer group interviewed to determine target audience; a city, region or state used to test market reaction to a new product and marketing program before full commercialisation begins; test markets can also be simulated by bringing together selected individuals from the target market See New Product Development; A clearly identified town or geographic region in which a new or improved product or change in marketing elements is tested to see if in fact the new approach is viable for introduction across a wider area; The locality in which testing of a new product or some element of the marketing mix is done
market test: If a new product or service is market tested, a group of people are asked to try it and then asked for their opinions on it. The company uses the simulator to market test new designs. + market testing mar·ket test·ing They learnt a lot from the initial market testing exercise
market test: If a company carries out a market test, it asks a group of people to try a new product or service and give their opinions on it. Results from market tests in the US and Europe show little enthusiasm for the product

test market

Hyphenation

test mar·ket

test märkıt

/ˈtest ˈmärkət/ /ˈtɛst ˈmɑːrkət/

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