test copy

listen to the pronunciation of test copy
English - Turkish
deneme kopyası
English - English

Definition of test copy in English English dictionary

copy test
A method of market research that predicts in-market performance of an ad before it airs
copy test
A method of also known as a pre-test
copy test
A research tool that evaluates the execution and promise of an ad by analyzing audience levels of attention, brand linkage, motivation, entertainment, communication, as well as breaking down the ad’s Flow of Attention and Flow of Emotion

Thankfully, the company’s copy test included Flow of Emotion results that showed the ad’s tagline (slogan) made female consumers angry.

test copy

    Hyphenation

    test co·py

    Turkish pronunciation

    test käpi

    Pronunciation

    /ˈtest ˈkäpē/ /ˈtɛst ˈkɑːpiː/
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