It was his opinion that 1946's Do You Love Me, a Technicolor musical, would go down much better with 'industrial audiences' than the 'better class' of viewer.
You can use technicolor to describe real or imagined scenes when you want to emphasize that they are very colourful, especially in an exaggerated way. I was seeing it all in glorious technicolour: mountains, valleys, lakes, summer sunshine. Technicolor dreams. a way of producing the colour in films, used for the cinema