It was his opinion that 1946's Do You Love Me, a Technicolor musical, would go down much better with 'industrial audiences' than the 'better class' of viewer.
A colour process for motion pictures, developed and used in the twentieth century and known for its hyper-realistic, saturated levels of colour
Technicolor is a system of colour photography used in making cinema films. films in Technicolor
You can use technicolor to describe real or imagined scenes when you want to emphasize that they are very colourful, especially in an exaggerated way. I was seeing it all in glorious technicolour: mountains, valleys, lakes, summer sunshine. Technicolor dreams. a way of producing the colour in films, used for the cinema