An originally trademarked name for stuffing material (as for furniture and mattresses) made of slender, curled wood shavings, as a substitute for hair
These little mangers, with baby dolls representing Jesus, porcelean Josephs and Marys, wide-eyed cows of papier-mâché, and excelsior for straw, were purchased by pious parents for well-behaved children at Christmas-tide.
used in the names of hotels, newspapers, and other products to indicate superior quality