subjective time

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A system by which intervals are measured by actions or emotions in a commercial for research purposes

Instead of selecting an image for testing every 0.2 seconds, the new research team used a subjective time approach, selecting an image to represent each significant change in the ad, no matter how fast or slow the ad’s edits may be.

The perception of time being tied to experience: time flying by, time dragging slowly
subjective time

    Hyphenation

    sub·jec·tive time

    Turkish pronunciation

    sıbcektîv taym

    Pronunciation

    /səbˈʤektəv ˈtīm/ /səbˈʤɛktɪv ˈtaɪm/
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