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Definition of single-minded branding moment in English English dictionary
- single-minded branding moment
- a peak moment in a commercial that features only the identity of the brand with no other distracting visuals and has high recall ratings, as seen in the Flow of Attention
Our computer ad had a poor brand linkage score because it did not offer a single-minded branding moment. Our logo always appeared in the background, competing for attention with the action in the foreground.
- single-minded branding moments
- plural form of single-minded branding moment
Related Terms
single-minded branding moment
Hyphenation
sin·gle-mind·ed branding mo-mentPronunciation
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