share of mind

English - English

Definition of share of mind in English English dictionary

(Reklam) There are many definitions of share of mind. At its most precise, share of mind measures how often consumers think about a particular brand as a percentage of all the times they think about all the brands in its category. More loosely, share of mind can be defined simply as positive perceptions of the brand obtained by market research. Whereas market share measures the width of a company's market position, share of mind can be said to measure its depth

Turkish pronunciation

şer ıv maynd

Pronunciation

/ˈsʜer əv ˈmīnd/ /ˈʃɛr əv ˈmaɪnd/