The practice of retailing items (such as DVDs) that are normally, or were previously rented
Also called efficiency or efficiency level The percentage of distributed newsstand copies that were actually sold Average sell-through for the industry has fallen to about 36 percent, compared to 55 percent in the mid-'80s and nearly 49 percent in 1989
The percentage of distributed newsstand copies that were actually sold Average sell-through for the industry has fallen to 35 to 45 percent, compared to 55 to 65 percent in the mid-'80s