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English - English
Definition of recall test in English English dictionary
- day-after recall test
- A method of advertising research measuring the percentage of people who remember seeing an advertisement the day after it was shown on television
The day-after recall test is one of the original forms of advertising research but few people still use it because the data and analysis is limited.
Related Terms
recall test
Hyphenation
re·call testTurkish pronunciation
rîkôl testPronunciation
/rəˈkôl ˈtest/ /rɪˈkɔːl ˈtɛst/
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