quantitative research

English - English

Definition of quantitative research in English English dictionary: The systematic scientific investigation of quantitative properties and phenomena and their relationships, using statistical methods; Use of advanced econometric and mathematical valuation models to identify the firms with the best possible prospectives Antithesis ofqualitative research; Research that focuses on measuring and counting facts and the relationships among variables, and that seeks to describe observations through statistical analysis of data It includes experimental and non-experimental research and descriptive research (research that attempts to describe the characteristics of a sample or population); Involves the collection of (statistically) large samples of quantitative data and usually some form of statistical analysis Quantitative research is often used to substantiate the findings from qualitative research; Research that measures (quantifies) responses to a structured questionnaire, conducted either through telephone, face-to-face structured interviews, on the Internet or through self completion surveys; research conducted for the purpose of obtaining empirical evaluations of attitudes, behavior or performance Designed to generate projectable numerical data about a topic; seeks structured responses that can be summarized in numbers-like percentages, averages, or other statistics; a systematic attempt to define, measure, and report on the relationships between various elements; Investment decisions derived from statistical and quantitative models that observe market behavior; Research that describes phenomena in numbers and measures instead of words; the focus of the research is usually predetermined and deduced from prior research; The approach advocated by the Positivist School This approach measures social phenomena and obtains numerical values which can be analyzed statistically Surveys using structured questionnaires and IQ tests are both examples of quantitative research; Research aimed at producing data that can be statistically analysed and whose results can be expressed numerically p 169; A method of advertising research that emphasizes measurement of incidence of consumer trends within a population; Is concerned with the tabulation or numeric relevance of various kinds of behaviour "Quantitative" is primary concerned with " Why"; Use of advanced econometric and mathematical valuation models to identify the firms with the best possible prospectives Antithesis of qualitative research; A research technique in which scientific, concrete, and projectable numerical data that can be statistically analyzed is gathered, often from large samples; also called hard data; Survey research using a sample of people drawn at random from a given population If the sample is drawn properly, the results of quantitative research can be generalized to the population; The data can be collected through structured interviews, experiments, or surveys and are reported numerically