product placement

English - English

Definition of product placement in English English dictionary

(Pazarlama) A practice in which companies pay for their products or services to be featured in films and television programmes

Product placement is a form of advertising in which a company has its product placed where it can be clearly seen during a film or television programme. It was the first movie to feature onscreen product placement for its own merchandise. a form of advertising in which a company arranges for one or more of its products to appear in a television programme or film

Hyphenation

prod·uct place·ment

Turkish pronunciation

prädıkt pleysmınt

Pronunciation

/ˈprädəkt ˈplāsmənt/ /ˈprɑːdəkt ˈpleɪsmənt/

Etymology

[ 'prä-(")d&kt ] (noun.) 15th century. in sense 1, from Middle English, from Medieval Latin productum, from Latin, something produced, from neuter of productus, past participle of producere; in other senses, from Latin productum.