product differentiation

English - English

Definition of product differentiation in English English dictionary

Perceived differences between the product of one firm and that of its rivals so that some customers value it more

The process of creating such differences

Related Terms

product differentiations

plural form of product differentiation

Hyphenation

prod·uct dif·fer·en·ti·a·tion

Turkish pronunciation

prädıkt dîfırenşieyşın

Pronunciation

/ˈprädəkt dəfərˌensʜēˈāsʜən/ /ˈprɑːdəkt dɪfɜrˌɛnʃiːˈeɪʃən/