place marketing

English - Turkish

Definition of place marketing in English Turkish dictionary

bir yeri pazarlama

English - English

Definition of place marketing in English English dictionary

(Ekonomi) As the term implies, place marketing is about the packaging and marketing of specific places, usually a city, but also regions, rural landscapes or whole countries. Usually, but not necessarily, it is connected to a set of different strategies to make places more attractive to visitors, companies and future inhabitants that goes under the label of ‘place development’. Place marketing is a knowledge production of increased importance due to what is usually labeled globalization, that is, increased mobility, connectivity, speed and flexibility in the constitution and reproduction of the Societal. In this globalization it is deemed increasingly necessary for places to market themselves, “put themselves on the global map” of tourism, business and investments, based in the “do or die – logic” that is hegemonic in contemporary neo-liberalism and urban entrepreneurialism (Harvey 1989)

Hyphenation

place mar·ket·ing

Turkish pronunciation

pleys märkıtîng

Pronunciation

/ˈplās ˈmärkətəɴɢ/ /ˈpleɪs ˈmɑːrkətɪŋ/