picture sorts

English - English

Definition of picture sorts in English English dictionary

a research tool used to deconstruct the audience’s visual experience of a television commercial

Picture Sorts are the tools most useful to the ad team because it shows them, in pictures instead of words, what is and is not working in the ad.

a research tool used to diagnose different strengths and weaknesses of the commercial via flow of attention, flow of emotion, and flow of meaning

Hyphenation

pic·ture sorts

Turkish pronunciation

pîkçır sôrts

Pronunciation

/ˈpəkʧər ˈsôrts/ /ˈpɪkʧɜr ˈsɔːrts/