perceptual mapping

English - English

Definition of perceptual mapping in English English dictionary

(Reklam) Graphic Analysis and presentation of where actual and potential customers place a product or supplier in relation to other products and suppliers. Most perceptual maps show only two dimensions at a time, for example price on one axis and quality on the other. There also are methods of graphically analyzing and presenting measurement data in three or more dimensions

Hyphenation

per·cep·tu·al map·ping

Turkish pronunciation

pırsepçıwıl mäpîng

Pronunciation

/pərˈsepʧəwəl ˈmapəɴɢ/ /pɜrˈsɛpʧəwəl ˈmæpɪŋ/