(Ticaret) The geographic, demographic or other customer classification targeted by an organization for the purchase and use of its products and services
a group or sector within a heterogeneous market consisting of consumers or organisations with relatively homogeneous needs and wants; those within a market who will respond to a given set of marketing stimuli in a particular way See Market Segmentation
a relatively homogeneous group of customers who will respond to a marketing mix in a similar way
is an interest area of an evolving energy industry EPRI has identified four market segments for which it develops products and services: power generation, nuclear, environment, and power delivery and markets