own brand

English - English

Definition of own brand in English English dictionary

Generic brand, store brand, a product that is advertised with the name of the shop where you buy it, rather than the name of the company that made it

Own brands are products which have the trademark or label of the shop which sells them, especially a supermarket chain. They are normally cheaper than other popular brands. This range is substantially cheaper than any of the other own brands available. own-brand cola. own brand goods are specially produced and sold by particular shops and have the name of the shop on them American Equivalent: store brand

Turkish pronunciation

ōn bränd

Pronunciation

/ˈōn ˈbrand/ /ˈoʊn ˈbrænd/

Etymology

[ 'On ] (adjective.) before 12th century. Middle English owen, from Old English Agen; akin to Old High German eigan own, Old Norse eiginn, Old English Agan to possess; more at OWE.