narrowcasting

English - English

Definition of narrowcasting in English English dictionary

CATV term distinguishing cable from broadcasting, it describes the function of distributing a range of TV channels or programs designed for minority interests rather than mass appeal

Producing and designing media content in order to target a highly specific segment of the population Opposite of broadcasting

Describes a cable system's segment geography and demographics to small groups It is the delivery of programming that addresses a specific need or audience

Whereas broadcasting targets the largest possible audience, narrowcasting is aimed at a small, specific auidience [background]

A term back-engineered from "broadcasting," in which signals are transmitted indiscriminately and anyone with an antenna can receive them By contrast, "narrowcasting" involves sending data only to defined recipients An example is cable television, which sends its signals only to homes that have subscribed to the cable service

Programming designed to reach a specific group defined by demographics and/or program content

Provides custom newscasts aimed at narrow groups or individuals

aiming broadcast programming at smaller, more demographically homogeneous audiences

In broadcasting, identifying a specific audience segment and specifically programming for that segment

Programming designed to reach a specific group defined by demographics and/or program content Usually used to describe cable networks

Using a broadcast medium to appeal to audiences with special interests For example, the "All Knitting Station" would be a narrowcast, because it appeals to an audience with a specific interest