sold through such retail outlets as supermarkets and drugstores as well as through bookstores: "a mass-market paperback" also : of, relating to, or publishing mass-market materials
English - English
Definition of mass marketing in English English dictionary
(Reklam) Simultaneous standardized marketing to a very large target market through mass media. Other names for this are market aggregation and undifferentiated marketing
Mass market is used to refer to the large numbers of people who want to buy a particular product. They now have access to the mass markets of Japan and the UK
also called "rack-sized", this is a paperback book smaller in trim size than trade paperback, usually with a different cover illustration than the hardcover edition, and considerably cheaper