English - Turkish
Definition of mass-market in English Turkish dictionary
- (Ticaret) kitle pazar
- kitle pazar
- appealing or sold to a general audience
- sold through such retail outlets as supermarkets and drugstores as well as through bookstores: "a mass-market paperback" also : of, relating to, or publishing mass-market materials
English - English
Definition of mass-market in English English dictionary
- Of or relating to a product that is produced in large numbers, and is designed to appeal to many different people
- designed for sale to as wide a range of people as possible mass-market paperback/novel/film etc
- Books sold through general retail outlets, usually with wide appeal and low prices
- Mass-market products are designed and produced for selling to large numbers of people. mass-market paperbacks
- A small format paperback edition usually sold in airports, grocery stores and drug stores
- Mass market is used to refer to the large numbers of people who want to buy a particular product. They now have access to the mass markets of Japan and the UK
- also called "rack-sized", this is a paperback book smaller in trim size than trade paperback, usually with a different cover illustration than the hardcover edition, and considerably cheaper
- a paperback edition, usually after any trade paperback edition and in a smaller format, in the UK about 7 x 4¼ inches