marketing intelligence

English - English

Definition of marketing intelligence in English English dictionary

(Pazarlama) Market intelligence (MI), according to Cornish, “the process of acquiring and analyzing information in order to understand the market (both existing and potential customers); to determine the current and future needs and preferences, attitudes and behavior of the market; and to assess changes in the business environment that may affect the size and nature of the market in the future.”

(Pazarlama) The systematic collection and analysis of publicly available information about competitors and develeopments in the marketing environment

Hyphenation

mar·ket·ing in·tel·li·gence

Turkish pronunciation

märkıtîng întelıcıns

Pronunciation

/ˈmärkətəɴɢ ənˈteləʤəns/ /ˈmɑːrkətɪŋ ɪnˈtɛləʤəns/