marketing buzz

English - Turkish

Definition of marketing buzz in English Turkish dictionary

Related Terms

buzz marketing

sözle yapılan pazarlama

English - English

Definition of marketing buzz in English English dictionary

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most common utilized transmission vehicles for viral messages include: pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission", including mobile devices

Hyphenation

mar·ket·ing buzz

Turkish pronunciation

märkıtîng bʌz

Pronunciation

/ˈmärkətəɴɢ ˈbəz/ /ˈmɑːrkətɪŋ ˈbʌz/