Definition of market test in English English dictionary
If a new product or service is market tested, a group of people are asked to try it and then asked for their opinions on it. The company uses the simulator to market test new designs. + market testing mar·ket test·ing They learnt a lot from the initial market testing exercise
If a company carries out a market test, it asks a group of people to try a new product or service and give their opinions on it. Results from market tests in the US and Europe show little enthusiasm for the product
Process of conducting a small-scale promotion or introduction of a good in order to gather information useful in a broader promotion or product introduction
a city, region or state used to test market reaction to a new product and marketing program before full commercialisation begins; test markets can also be simulated by bringing together selected individuals from the target market See New Product Development
A clearly identified town or geographic region in which a new or improved product or change in marketing elements is tested to see if in fact the new approach is viable for introduction across a wider area