marka genişletme

Turkish - English

Definition of marka genişletme in Turkish English dictionary

(Ticaret) brand extension

(Pazarlama) Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Organisations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category

(Pazarlama) An instance of using an established brand name or trademark on new products, so as to increase sales

Hyphenation

mar·ka ge·niş·let·me