Turkish - English
Definition of marka bağlılığı in Turkish English dictionary
- brand loyalty
- The idea that consumers are unfailingly loyal to a single brand
- A strongly motivated and long standing decision to purchase a particular product or service p 271
- The strength of preference for a brand compared to other similar available options This is often measured in terms of repeat purchase behaviour or price sensitivity
- is a person's preference for a product When a person thinks a certain brand is best, and buying the brand becomes a habit, she or he is showing brand loyalty Companies work hard to make customers loyal to their products
- An advertising buzz-word for the outdated theory that consumers are "loyal" to a particular brand It is now generally believed that modern consumers have a mental "menu of acceptable brands"
- The degree to which customers are satisfied, like the brand, and are committed to further purchases
- The faithfulness of consumers to a particular brand, measured in terms of repeat purchase over a given period of time
- The biased behavioral response, expressed to a degree to which a customer holds a positive attitude toward a brand, has a commitment to it and intends to continue purchasing it in the future
- Brand loyalty of current clients is a critical asset that must be managed carefully This loyalty is a major barrier to competition Countless new business have succeeded because companies neglected existing customers If properly managed brand loyalty can result in: lower marketing costs, more time to respond to competitive threats and attracting new clients
- (p 437) The degree to which customers are satisfied, like the brand, and are committed to further purchase
- Customers’ recognition of, preference for, and insistence on buying a product with a certain brand name
- A marketing objective designed to attract young consumers to a brand with the hope they will always use that brand Consumers are becoming increasingly less brand loyal with more and more products to choose from
marka bağlılığı
Hyphenation
mar·ka bağ·lı·lı·ğıResimler
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