An especially long television commercial, typically between thirty minutes and one hour long, that is usually sold as a block to advertisers late at night to fund the operations of a television network
A commercial that is very similar in appearance to a news program, talk show, or other non-advertising program content The broadcast equivalent of an Advertorial (see above)
An infomercial is a television programme in which a famous person gives information about a company's products or services, or a politician gives his or her opinions. The word is formed from `information' and `commercial'. a long television advertisement that provides a lot of information and seems like a normal programme (information + commercial)
{i} television or radio commercial which advertises a particular product while giving helpful information or tips that incorporate the advertised product
a word coined to describe a particular type of commercial, for print, TV, radio, etc , in which a company promotes its own product while offering valuable information and advice on an important public issue For example, Volvo may seek to increase awareness of its product and its safety positioning by producing an infomercial on road safety