Goffman'ın, kitle toplumun-daki bireylerin toplumsal veya ekonomik güce sahip patronlarının, arkadaşlarının, öğrencilerinin, vb. gözünde kabul edilebilir bir imaj yaratmak için giriştiği bilinçli veya bilinçsiz çabalar için kullandığı bir terim
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Definition of impression management in English English dictionary
In sociology and social psychology, impression management is a goal-directed conscious or unconscious process in which people attempt to influence the perceptions of other people about a person, object or event; they do so by regulating and controlling information in social interaction. It is usually used synonymously with self-presentation, in which a person tries to influence the perception of their image. The notion of impression management also refers to practices in professional communication and public relations, where the term is used to describe the process of formation of a company's or organization's public image