(1) The estimated number of individuals in the audience of a broadcast that is reached at least once during a specific period of time (2) Also applies to Outdoor advertising audiences
Unique Web users that visited the site over the course of the reporting period, expressed as a percent of the universe for the demographic category Also called unduplicated audience
To strike, hit, or tough with a missile; as, to reach an object with an arrow, a bullet, or a shell
To extend; to stretch; to thrust out; to put forth, as a limb, a member, something held, or the like
The number of different target customers who are exposed at least once to a commercial or advertisement during a specific time period
If you reach somewhere, you move your arm and hand to take or touch something. Judy reached into her handbag and handed me a small printed leaflet He reached up for an overhanging branch
an area in which something acts or operates or has power or control: "the range of a supersonic jet"; "the ambit of municipal legislation"; "within the compass of this article"; "within the scope of an investigation"; "outside the reach of the law"; "in the political orbit of a world power"
"make the first team"; "We made it!"; "She may not make the grade" to extend as far as; "The sunlight reached the wall"; "Can he reach?" "The chair must not touch the wall
When people reach an agreement or a decision, they succeed in achieving it. A meeting of agriculture ministers in Luxembourg today has so far failed to reach agreement over farm subsidies They are meeting in Lusaka in an attempt to reach a compromise
The beneficiaries and other stakeholders of a development intervention, whether sectors, groups of people or geographic areas of the country or region
1 The length of channel uniform with respect to discharge, depth, area, and slope 2 The length of a channel for which a single gage affords a satisfactory measure of the stage and discharge 3 The length of a river between two gaging stations 4 More generally, any length of a river
the act of physically reaching or thrusting out be in or establish communication with; "Our advertisements reach millions"; "He never contacted his children after he emigrated to Australia"