gross rating points

English - Turkish

Definition of gross rating points in English Turkish dictionary

Related Terms

gross rating point

(Basın) rating

English - English

Definition of gross rating points in English English dictionary

GRP's is the sum of the rating percentage achieved Since GRP's take into account duplication, the total percentage of all exposures, GRP’s may exceed 100% (or 100 points) Expressed as an absolute number, GRP's is referred to as Gross Impressions or Gross Audience

The summation of the exposure opportunities (expressed as a percentage of the target universe) for all the elements in a media schedule

GRPs for outdoor refer to daily circulation, with one rating point representing a circulation equal to 1% of the market population

Total number of rating points, either households or demo, delivered by an advertisers schedule

A measure of the overall media exposure of consumer households (reach times frequency)

A measure of the total gross weight delivered by a vehicle (or vehicles) It is the sum of the ratings for the individual announcements or programs A rating point means an audience of 1 percent of the coverage base Hence 150 gross rating points means 1 5 messages per average home Gross rating points are duplicated ratings Also, reach times frequency equals GRPs

Reach times average frequency This is a measure of the advertising weight delivered by a vehicle or vehicles within a given time period

A measure of the overall advertising exposure of consumer households

GRPs are the sum of the rating percentage achieved Since GRPs take into account duplication, the total percentage of all exposures, the number may exceed 100 Expressed as an absolute number, GRPs are referred to as Gross Impressions or Gross Audience

Hyphenation

Gross rat·ing points

Turkish pronunciation

grōs reytîng poynts

Pronunciation

/ˈgrōs ˈrātəɴɢ ˈpoints/ /ˈɡroʊs ˈreɪtɪŋ ˈpɔɪnts/