glocalization

English - Turkish

Definition of glocalization in English Turkish dictionary

küresel düşünüp yerel davranma

Global ürün ve servislerin yerel ihtiyaçlara göre adaptasyonu. Globalization ve local sözcüklerinden türetilmiştir

English - English

Definition of glocalization in English English dictionary

The global distribution of a product or service that is tailored to local markets

Glocalization (or glocalisation) is a portmanteau of globalization and localization. By definition, the term “glocal” refers to the individual, group, division, unit, organisation, and community which is willing and is able to “think globally and act locally.” The term has been used to show the human capacity to bridge scales (from local to global) and to help overcome meso-scale, bounded, "little-box" thinking

{i} act of creating products or services designed for global trade but customized to fit local culture or laws; (Computers) globalization of a product or service customized to fit each locality or culture in a specific manner (also glocalisation)

Etymology

() From global + localization