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gimmickry

listen to the pronunciation of gimmickry
English - Turkish
{i} caka
{i} fiyaka
{i} şatafat
English - English
gimmicks collectively, or several gimmicks
the condition of using gimmicks
{i} use of tricks in advertising; use of gimmicks
a collection of gimmicks
disapproval If you describe features or actions as gimmickry, you mean they are not necessary or useful, and their only purpose is to attract attention or publicity. Privatisation and gimmickry are not the answer to improving Britain's rail service