focus group

English - Turkish

Definition of focus group in English Turkish dictionary

odak grup

hedef grup

odak grubu

Related Terms

focus group interview

(Ticaret) focus grup mülakatı

focus groups

(Ticaret) odak grupları

English - English

Definition of focus group in English English dictionary

A group of people, sampled from a larger population, interviewed in open session for market research or political analysis

(Reklam) A qualitative research technique in which a group of about eight people is invited to a neutral venue to discuss a given subject, for example hand-held power tools. The principle is the same as an in-depth interview, except that group dynamics help to make the discussion livelier and more wide-ranging. Qualitative groups enable the researcher to probe deeper into specific areas of interest (for example, the nature of commitment to a brand). The result adds richer texture to the understanding of broader data (for example, quantitative), which may paint general trends or observations. Also known as a group discussion

a research discussion group between eight to twelve people conducted by a moderator and designed to create a somewhat open, free flowing discussion about a general topic

One of a series of single-topic groups which bring together people with a common interest The BCS Nursing Specialist Group includes Focus Groups for Education, Midwifery and Mental Health

Groups of eight to twelve participants who are led by a moderator in an in-depth discussion on one particular topic or concept

a form of group interview in which a ‘moderator’ facilitates discussion among group members, ensuring that the group focuses on the topic of interest

a research discussion group conducted by a moderator that is used to discuss one or more issues about a product or service

A focus group is a specially selected group of people who are intended to represent the general public. Focus groups have discussions in which their opinions are recorded as a form of market research. A small group selected from a wider population and sampled, as by open discussion, for its members' opinions about or emotional response to a particular subject or area, used especially in market research or political analysis. a small group of people that a company, political party etc asks questions in order to find out what they think of their products, actions etc

A research methodology by which 8 to 10 individuals are invited to discuss a particular issue in a small group context; focus groups are facilitated by a moderator and rely on the interaction between participants for their research value; normally, focus groups last 90 minutes to two hours each

A small group of people convened for the purpose of obtaining perceptions or opinions, suggesting ideas, or recommending actions A focus group is a method of collecting data for evaluation purposes

semi-structured small group discussions about a specific issue or projects

A carefully planned discussion, lead by a trained moderator, in which a small group of 8-12 people give their opinions of and reactions to a concept, approach, or sample product

A semi-structured discussion involving six to 12 people, led by a moderator p 121

A group selected for its relevance to an evaluation that is engaged by a trained facilitator in a series of discussions designed for sharing insights, ideas, and observations on a topic of concern to the evaluation

A group of usually 7-10 people selected to engage in discussions designed for the purpose of sharing insights and observations, obtaining perceptions or opinions, suggesting ideas, or recommending actions on a topic of concern A focus group is a method of collecting data for monitoring and evaluation purposes

is a small group of people chosen by marketers for the purpose of testing out a new product or idea Marketers use this group to determine how to sell the new product or idea By testing the small group, marketers hope to learn what a larger but similar group of people will think

A group of people selected for their relevance to an evaluation that is engaged by a trained facilitator in a series of discussions designed for sharing insights, ideas, and observations on a topic of concern

A group of 7 to 10 people convened for the purpose of obtaining perceptions or opinions, suggesting ideas, or recommending actions A focus group is a method of collecting information for the evaluation process Topic areas: Accountability and Evaluation

A qualitative market research technique in which a group of participants (approx 10) of common demographics, attitudes, or purchase patterns are led through a discussion of a particular topic by a trained moderator (The December issue of Quirk's Marketing Research Review is devoted to focus groups and qualitative research including a directory of facilities and services offered )

A small cross section of people brought together to provide feedback on marketing ideas and products

- A group of potential consumers used in a market research effort, which is usually designed to determine the likely effectiveness of a product or advertising strategy

Are open ended, discursive, and are used to gain a deeper understanding of respondents' attitudes and opinions Typically involve between 6-10 people, and last for 1-2 hours A key feature of group is that participants are able interact with, and react to, each other In order to facilitate this group dynamic it is therefore important to ensure that participants do not know each other beforehand and that they are broadly 'compatible'

A qualitative technique developed by social and market researchers in which 6-12 individuals are brought together and interactively give their views and impressions upon a specified topic These are used to evaluate attitudes towards the topic Focus groups are usually homogeneous with members being generally of the same age, gender and status to encourage participation

A group, usually of 8 to 10 persons, that is invited to discuss an existing or planned product, service or process

Focus groups are a somewhat informal technique that can help you assess user needs and feelings both before interface design and long after implementation In a focus group, you bring together from six to nine users to discuss issues and concerns about the features of a user interface The group typically lasts about two hours and is run by a moderator who maintains the group's focus Focus groups often bring out users' spontaneous reactions and ideas and let you observe some group dynamics and organizational issues You can also ask people to discuss how they perform activities that span many days or weeks: something that is expensive to observe directly However, they can only assess what customers say they do and not the way customers actually operate the product Since there are often major differences between what people say and what they do, direct observation of one user at a time always needs to be done to supplement focus groups

group that meets in order to aid a manufacturer or seller to check a product

A qualitative market research technique in which a group of participants (usually eight to twelve people) are led through a discussion of a given topic by a trained moderator

Small groups of people, usually between 9 and 12 in number, representing target audiences, that are brought together to discuss a topic that will offer insight for product development and/or marketing efforts

Panel of experts convened for a highly structured discussion of issues (See Delphi Technique )

Related Terms

focus groups

plural form of focus group

focus-group

Alternative spelling of focus group

focus-group

To subject ideas to review by a focus group in order to determine the viability of those ideas

Hyphenation

fo·cus group

Turkish pronunciation

fōkıs grup

Pronunciation

/ˈfōkəs ˈgro͞op/ /ˈfoʊkəs ˈɡruːp/

Etymology

[ 'fO-k&s ] (noun.) 1644. New Latin, from Latin, hearth.