evoked set

English - Turkish

Definition of evoked set in English Turkish dictionary

set uyarılmış

English - English

Definition of evoked set in English English dictionary

The number of brands that a consumer actually considers in making a purchase decision

The set of choices that are salient or kept in mind for purchase For example, from the multitude of laundry detergents available in the grocery store, the evoked set is the two or three brands the buyer may remember and actually be considering for purchase

The group of products that a buyer views as possible alternatives after conducting an information search p 112

Consists of those brands and products recalled from long-term memory that are acceptable for further consideration

Hyphenation

e·voked SET

Turkish pronunciation

ivōkt set

Pronunciation

/ēˈvōkt ˈset/ /iːˈvoʊkt ˈsɛt/

Etymology

[ i-'vOk ] (transitive verb.) circa 1626. French évoquer, from Latin evocare, from e- + vocare to call; more at VOCATION.