emotional build

English - English

Definition of emotional build in English English dictionary

a narrative structure used in commercials known as “director-type” advertising

one of four archetypal dramatic structures of commercials characterized by a rising pattern of positive emotions

Coca-Cola ads often feature the emotional build structure, filled with fun and no conflict, the viewer feels better and better as the ad goes along.

Hyphenation

e·mo·tion·al build

Turkish pronunciation

îmōşınıl bîld

Pronunciation

/əˈmōsʜənəl ˈbəld/ /ɪˈmoʊʃənəl ˈbɪld/