embrace, extend and extinguish

English - English

Definition of embrace, extend and extinguish in English English dictionary

A strategy of marketing that involves extending widely used standards of product categories with proprietary capabilities, and then using the differences to disadvantage its competitors

Hyphenation

embrace, ex·tend and ex·tin·guish

Etymology

() Formerly used internally by Microsoft. First described outside Microsoft in a 1996 New York Times article entitled "Microsoft Trying to Dominate the Internet".