Generic brand, store brand, a product that is advertised with the name of the shop where you buy it, rather than the name of the company that made it
Own brands are products which have the trademark or label of the shop which sells them, especially a supermarket chain. They are normally cheaper than other popular brands. This range is substantially cheaper than any of the other own brands available. own-brand cola. own brand goods are specially produced and sold by particular shops and have the name of the shop on them American Equivalent: store brand