edward l. bernays

English - English

Definition of edward l. bernays in English English dictionary

born Nov. 22, 1891, Vienna, Austria died March 9, 1995, Cambridge, Mass., U.S. U.S. publicist, the "father of public relations. " A nephew of Sigmund Freud, he was born in Austria but was brought up in New York. In organizing endorsements for a play on the taboo subject of venereal disease, he found his calling as a publicist. His early clients included the U.S. War Department and the Lithuanian government. He edited The Engineering of Consent (1955), whose title is his often-quoted definition of public relations. He died at the age of 103

Hyphenation

Ed·ward l. bernays