emphasis If you want to emphasize that a statement applies to everyone in an organization, you can say that it applies from its leader downwards. from the Prime Minister downwards
From a higher place to a lower; in a descending course; as, to tend, move, roll, look, or take root, downward or downwards
spatially or metaphorically from a higher to a lower level or position; "don't fall down"; "rode the lift up and skied down"; "prices plunged downward"
From a remote time; from an ancestor or predecessor; from one to another in a descending line
spatially or metaphorically from a higher to a lower level or position; "don't fall down"; "rode the lift up and skied down"; "prices plunged downward"
If you refer to a downward trend, you mean that something is decreasing or that a situation is getting worse. The downward trend in home ownership is likely to continue. upward