direct marketing

English - English

Definition of direct marketing in English English dictionary

Marketing that reaches customers by communications directly addressed to the customer

this term is typically used to describe marketing that uses mailings--such as catalogues or third-class mail pieces The advantage of direct marketing is that the results can be precisely measured

Communication with individuals (either in their role as consumer or as job holder within an organisation), seeking a direct response back to you (by fax, phone, reply paid card etc) Compare this approach with awareness building through 'corporate advertising'

Selling via a promotion delivered individually to the prospective customer Direct marketing differs from general marketing in that the result of the promotion is measurable in terms of the response Direct marketing is largely dependent upon the use of customer files and lists ( See Data Base )

The variety of approaches a marketer uses to promote a product directly to the buyer and elicit and immediate response Includes direct mail, catalogs, telephone sales, TV, radio, or newspaper ads that usually invite consumers to call a toll-free number or fill out a coupon

Any method of distribution that gives the customer access to an organization's products and services without intermediaries; also, any communication from the producer that communicates with a target market to generate a revenue producing response

Direct marketing is the same as direct mail. The direct marketing industry has become adept at packaging special offers. the business of selling things directly to people by post or telephone rather than in shops

marketing via a promotion delivered directly to the individual prospective customer

A planned system of contacts seeking to produce a lead or an order Using any media, direct marketing requires the use of a database and can be measured in costs and results

Direct communications with carefully targeted individual consumers to obtain an immediate response

The method by which a merchant solicits business to a population that did not ask to be solicited (i e "junk mail") It is often mistakenly confused with terms like, "mail order" and "telephone order " A merchant that sends catalogs or brochures to a mailing list of past customers is not a direct marketer, but a merchant who sends catalogs or brochures to everyone in a geographic area is a direct marketer Top of page

The series of marketing techniques and tools which enable a company to provoke a reaction of some sort from the consumer (not necessarily making a purchase, but, for example, filling in a form, requesting a catalog, etc )

An interactive marketing system that uses one or more advertising media to effect a measurable response or transaction at any location

Marketing without intermediaries between the sellers and the buyers

A transaction category for providing customized services and procedures for merchants which offer merchandise or services via catalogs, telephone calls, mailings, and/or advertisements

The sale for human consumption of shellfish which: (a) Does not require depuration or relaying prior to sale; or (b) Has been subjected to depuration or relaying activities (3)

Sales and promotion technique in which the promotional materials are delivered individually to potential customers via direct mail, telemarketing, door-to-door selling or other direct means

The process of sending promotion material to a named person within an organisation

Any promotional activity in which direct contact is made with the target customer While advertising and publicity are indirect promotional methods, direct marketing--also called direct response marketing--allows you to get relatively immediate and trackable feedback from your target customers Common techniques include direct mail, telemarketing, and cold canvassing (also called missionary selling)

Sales made directly to the customer, rather than through intermediaries, such as direct mail, direct advertising, telemarketing, and so forth

any direct communication to a consumer or business recipient that is designed to generate a response in the form of an order, a request for further information, and/or a visit to a store or other place of business for purchase of a specific product(s) or service(s) - The DMA

A decision by a company's marketers to select a marketing channel which avoids dependence on marketing channel intermediaries and to focus marketing communications activity on promotional mix ingredients which deal directly with targeted customers p 468

Reaching customers through direct mail channels

A marketing strategy that attempts to communicate marketing messages directly to individuals, rather than to market segment groups (See 101)

- Marketing via leaflets, brochures, letters, catalogs, or print ads mailed or distributed directly to current and potential consumers The direct marketing industry has grown enormously as a result of increasingly specialized mailing lists

A method of marketing that uses one or more media to elicit an immediate and measurable action-such as an inquiry or a purchase-from a customer or prospect Also known as direct response marketing

Marketing to the customer without the use of an intermediary

Sending a promotional message directly to consumers, rather than via a mass medium Includes methods such as Direct Mail and Telemarketing

Related Terms

direct-mail marketing

Method of merchandising in which the seller's offer is made through mass mailing of a circular or catalog or through a newspaper or magazine advertisement, and in which the buyer places an order by mail, telephone, or Internet. The rise of retail mail-order selling occurred in the late 19th century, when U.S. firms such as Sears, Roebuck and Montgomery Ward built large businesses selling goods primarily to farmers. Its use has grown steadily since the introduction of computerized mailing lists after 1960; it is now employed by tens of thousands of firms, and it reaches virtually every consumer in the U.S

Hyphenation

di·rect mar·ket·ing

Turkish pronunciation

dayrekt märkıtîng

Pronunciation

/dīˈrekt ˈmärkətəɴɢ/ /daɪˈrɛkt ˈmɑːrkətɪŋ/