The process of by which an influencer decides on what products to purchase There are a number of formalized structures that are used to analyze the decision making process, usually involving a number of information gathering and analysis steps
The act of examining several possible behaviors and selecting from them the one most likely to accomplish the individual's or group's intention Cognitive processes such as reasoning, planning, and judgment are involved
The process of making an informed choice among the alternative actions that are possible Given a forecast and the known skill of the forecast method, it is possible to develop algorithms for making decisions objectively The new forecasts offer an opportunity to do this
Another basic function of ATC Active cognitive process which selects a set of possible courses of action Includes a weighing up of the pros and cons of different alternatives
The decision making process is the process that is used to make a decision It can be an expert process, where the decision is made by one or more "experts" who look at the "facts" and make the decision based on those facts; it can be a political process through which a political representative or body makes the decision based on political considerations, or it might be a judicial process where a judge or a jury makes a decision based on an examination of legal evidence and the law