Definition of customer retention in English English dictionary
The process of building a relationship with your customer by learning as much as you can about them through surveys, demographics and psychographics By utilizing this information, you can tailor your message to your customer accordingly, using direct mail, newsletters, telemarketing etc
The philosophy of treating customers so well that they lack any reason to go anywhere else The philosophy of building your business on the basis of repeat sales, past customers, and word-of-mouth recommendations