The average number of households or people that tune into a particular station at different times 12 3, 13 5
A broadcast (radio/TV) term that is shorthand for 'net cumulative audience' over a 4-week timespan, based on the total number of unduplicacted people reached
Abbreviation for "cumulative " The total number of unduplicated individuals or individual households reached by a given announcement if it runs two or more times in the same environment over a fixed period of time